Products: Color Theory, Elation, Lucid Botany, Lucid Botany Dark, Aeon, Aeon Dark

Studio Proba

Founded in 2013 by Alex Proba, Studio Proba is a multidisciplinary design studio based in New York, specializing in product, graphic, environmental, and material design.

Alex is a versatile designer and art director from Lüdenscheid, Germany. She studied graphic and spatial design at the Akademie Mode und Design in Hamburg, Germany, and later pursued product and furniture design at the Design Academy Eindhoven in the Netherlands.

In 2011, she moved to New York, where she worked for several companies. Alex has served as the Art Director of Kickstarter and the Design Director of Mother New York.

Designer: Studio Proba

COLOR THEORY

Celebrating the meaning of a single colour, expressed through a motif of tropical leaves.
Designer: Studio Proba

ELATION I

Light and dark contrasts enhance the colours, models and shapes: an invitation to enter a dark wonderland and get lost in the woods.
Designer: Studio Proba

ELATION II

Light and dark contrasts enhance the colours, models and shapes: an invitation to enter a dark wonderland and get lost in the woods.
Designer: Studio Proba

ELATION III

Light and dark contrasts enhance the colours, models and shapes: an invitation to enter a dark wonderland and get lost in the woods.
Designer: Studio Proba

LUCID BOTANY I

Inspired by flora and fauna, based on the re-elaboration of real images, modified and hybridized to create a dreamlike illusion.
Designer: Studio Proba

LUCID BOTANY II

Inspired by flora and fauna, based on the re-elaboration of real images, modified and hybridized to create a dreamlike illusion.
Designer: Studio Proba

AEON I

Floral charm and pastel colours reminiscent of a zen place: a peaceful, relaxing world alluding to a bright future and one’s dreams coming true.
Designer: Studio Proba

AEON III

Floral charm and pastel colours reminiscent of a zen place: a peaceful, relaxing world alluding to a bright future and one’s dreams coming true.
Designer: Studio Proba

AEON II

Floral charm and pastel colours reminiscent of a zen place: a peaceful, relaxing world alluding to a bright future and one’s dreams coming true.
Designer: Studio Proba

LUCID BOTANY III

Inspired by flora and fauna, based on the re-elaboration of real images, modified and hybridized to create a dreamlike illusion.